KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Contrary to some stereotypes, Generation Z, the cohort born between 1997 and 2012, is leading the charge back to the office, ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says Taylor Strategy’s Mar Gonzalez. Forget polished brand statements. Today's ...

In an incredibly saturated online space, brands looking to engage Gen Z need to be shocking to get noticed. As a result, many are making calculated, attention-grabbing moves and ditching overly ...

Retail brands are hopping on the trend, with everyone from KFC to Balenciaga releasing bag charms to get the Gen Z buy-in. Celebrities at Paris Fashion Week had charms swinging from their bags.

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer spending ... both brands heavily over ...