KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy ...

KFC's commercial, "All Hail Gravy," is part two of its "Believe" campaign for the U.K. market. The latest spot ups the ante ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Its objective was to raise brand awareness among millions of new Gen Z and millennial digital natives, as well as increase the popularity of KFC's founder, Colonel Sanders, in Germany, it knew how and ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...