That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Shein and Temu are aggressively expanding their digital presence in Europe and Latin America amid Trump tariff escalation.

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

The e-commerce companies have raised ad spending, particularly in the UK and France, and are also seeing higher downloads in ...

With import tariffs jeopardising their US growth potential, e-commerce platforms Shein and Temu are beginning to focus on ...

Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the ...

Growing numbers of retailers and consumer brands are shifting their focus to Europe and other markets from the United States, ...

Chinese retailer Temu has shifted strategy in the face of U.S. tariffs. Through executive order, President Donald Trump has ...

Chinese e-commerce platform Temu has entered into a partnership with Dhl Group to strengthen cooperation in transport and ...