KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

“What just stinks is when Gen Z'ers walk in supercool and casual and what they’re saying is actually very strategic and smart, but they present it as ‘Whatever, lol, hehe,’” she says.

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says Taylor Strategy’s Mar Gonzalez. Forget polished brand statements. Today's ...

In this scenario, KFC has decided to momentarily move away from its classic bone-in fried chicken. Five months ago, it introduced Saucy, a new concept based in Orlando, Florida, designed to capture ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer spending ... both brands heavily over ...

However, KFC is still ahead of Zaxby's and Bojangles. This mostly has to do with brand strategy, not the protein itself. "It's really a reflection of when operators execute well and create a good ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...