Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

dives into the strategy behind iconic brands like Taco Bell, KFC, and Pizza Hut ... Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials We unpack how Yum! Brands stays on ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...