To do it, we focused on solving the tangible challenges the brand faced in an unmistakably KFC way. Strategy was at the heart of ... we were able to support key marketing principles with numerous case ...

KFC has taken a significant step in its expansion strategy in the United States. The chain, known for its iconic fried ...

KFC, the famous fried chicken chain, has just made a launch that has left everyone surprised. In a market full of competitors, the brand has decided to take ...

The ASX-listed franchisee will instead double down on expansion in Germany and Australia after a review found the Mexican-themed chain was not cutting through.

KFC's Dirty Louisiana burger was an indulgent beast ... Whilst the task was simple, the challenges were significant, for four reasons: The media and production budget were slim at just £200,000, this ...

KUALA LUMPUR: QSR Brands (M) Holdings Bhd and KFC Malaysia have confirmed the temporary closures of their outlets as reported earlier in response to challenging economic conditions. In a statement ...

J&A was looking for a way to make KFC?s message more integrated with consumers and increase traffic via exceptional coupon offers,? said Jarrett Klein, national sales manager at Cellit Marketing, ...