The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

Denver Nuggets star Russell Westbrook has made an announcement on his social media. Amid the ongoing second-round series ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

NBC Sports teams up with Jim Fagan's family to bring back the iconic announcer using AI technology for the NBA's return this ...

The platform, co-founded by Denver’s Westbrook, former NCAA National Champion at UConn Donnell Beverly Jr., and Charlotte ...

Now, he will do so again when NBC promotes its NBA coverage that begins again next ... NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.