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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max to become HBO Max
Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
WLRN45m
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
FingerLakes1.com10h
HBO Max is coming back: Warner Bros. Discovery rebrands Max
Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.
WYSO Public Radio45m
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Winter is Coming on MSN1h
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
‘You better be joking’: Internet has a field day as Max becomes HBO Max (AGAIN)
Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...
Los Angeles Magazine30m
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...