News

Max has a new name. Again
Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
MOLIY & Silent Addy’s ‘Shake It to the Max’ Hits No. 1 on the U.S. Afrobeats Songs Chart
The popular remix of the track featuring Skillibeng and Shenseea earn all four artists a first leader on the list.
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...