Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

The short-term benefits of long-term thinking.

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LinkedIn focused its pitch to advertisers on its range of video ad tools for B2B brands looking to target largely young ...

Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and ...

Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.