Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall ...

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its ...

For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

Disney had a good Q2 2025. Revenue was up, and its DTC division, which houses its streaming business, is growing and remains ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

The mood remains steadfastly optimistic at this year’s IAB NewFronts – despite the fact that 54% of marketers plan to reduce ...

Short-form video, infinite scrolling and hyper-targeted algorithms shape, and often compromise, the attention they harvest.

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...