First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before ...

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

With sales down and trade war swirling, the company elevates its CMO and splits key leadership roles in a bid to win back ...