KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

KFC's commercial, "All Hail Gravy," is part two of its "Believe" campaign for the U.K. market. The latest spot ups the ante ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says Taylor Strategy’s Mar Gonzalez. Forget polished brand statements. Today's ...

In this scenario, KFC has decided to momentarily move away from its classic bone-in fried chicken. Five months ago, it introduced Saucy, a new concept based in Orlando, Florida, designed to capture ...

However, KFC is still ahead of Zaxby's and Bojangles. This mostly has to do with brand strategy, not the protein itself. "It's really a reflection of when operators execute well and create a good ...