New Delhi: India's Gen Z is becoming increasingly tech-savvy and informed, with nearly half (46 per cent) of them saying that chipset performance plays a key role in their smartphone purchase ...

McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Why does Gen Z feel so lost? The answer lies in a broken social contract, where hard work no longer guarantees stability, and hyperreal digital culture replaces meaning with spectacle. Housing is ...

Rather than each diner ordering their own full-priced entrée, many Gen Z customers are splitting appetizers, sharing main courses, or even ordering kids' meals to save money when dining out.

Americans also broadly disapproved of Trump’s economic strategy — and no group more so than young Americans. Just 30% of the members of Gen Z polled by NBC approved of how Trump handled ...

A 2021 Stanford University study gave us a jolting look into Gen Z's media literacy struggle. When exposed to a video called "2016 Democrat Primary Voter Fraud CAUGHT ON TAPE" that was actually of ...

Understanding Gen Z—the hyperconnected, socially conscious, and diverse generation born roughly between 1997 and 2012—requires a bit more than simply scrolling through social media.

However, KFC is still ahead of Zaxby's and Bojangles. This mostly has to do with brand strategy, not the protein itself. "It's really a reflection of when operators execute well and create a good ...

Major events such as the COVID-19 pandemic and the rise of digital technology have created distinct fault lines within Gen Z. Those on the younger end were just entering high school when lockdowns ...

Retail brands are hopping on the trend, with everyone from KFC to Balenciaga releasing bag charms to get the Gen Z buy-in. Celebrities at Paris Fashion Week had charms swinging from their bags.

New data on Gen Z indicates that young Americans are relatively rosy on the economy despite the issues facing their generation — but they are deeply divided when it comes to pressing societal ...