Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy ...

KFC's commercial, "All Hail Gravy," is part two of its "Believe" campaign for the U.K. market. The latest spot ups the ante ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

A chicken restaurant without any chicken. It's not ideal. A crisis without a response strategy, even less ideal. You may have seen our advertising response to the KFC chicken shortage, but this paper ...

Its objective was to raise brand awareness among millions of new Gen Z and millennial digital natives, as well as increase the popularity of KFC's founder, Colonel Sanders, in Germany, it knew how and ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...