LIV Golf headed into its fourth season in the midst of its perpetually unsuccessful quest to prove it can go toe-to-toe with ...

Why does LIV bother pushing to be viewed as equals when the TV ratings say otherwise ... when it comes to the Tour comparison. LIV tells us it cares about the U.S. golf audience because it ...

None of that mattered when it came to the television ratings for each event. FS1 averaged 110,000 viewers for Sunday’s final round of LIV Golf Mexico City, won by Joaquin Niemann. For what it ...

Report: LIV Golf is contemplating a big change to its relegation zone where its league captains are concerned in a bid to ...

Trevor Immelman has revealed LIV Golf has not reapplied for Official World Golf Ranking status, despite reports the league is ...

Following the Masters, Phil Mickelson and his LIV Golf counterparts will be in Mexico ... even though LIV's TV ratings haven't been high. He thinks the live product will be good, and he and ...