The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

The Denver Nuggets point guard announced the launch of Eazewell, a startup that uses AI technology to streamline the process ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

Denver Nuggets star Russell Westbrook has made an announcement on his social media. Amid the ongoing second-round series ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice of the late Jim Fagan will be used for NBA programming.

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

The platform, co-founded by Denver’s Westbrook, former NCAA National Champion at UConn Donnell Beverly Jr., and Charlotte ...

Charlotte Hornets player turned coach Kemba Walker is among a group of basketball stars partnering for a good cause, ...

Russell Westbrook has spent his NBA career mastering high-pressure moments, but now he’s helping others navigate one of ...

If The Athletic would like to fund a story on me trying to “eat sushi like Zach Harper,” I think the results might surprise ...