Warner Bros. Discovery CFO Gunnar Wiedenfels on Thursday explained the rationale for his studio's rebrand of Max as HBO Max ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

We’re not quite there yet, but it sure feels imminent.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...