We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Warner Bros. Discovery reverts Max to HBO Max, acknowledging branding missteps and restoring the prestige associated with the HBO name.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.