Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter Claffey) and s squire Egg (Dexter Sol Ansell) as they travel the fictional ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

That said, when HBO decided to change the name of its streaming service in 2023 from a household brand to something I’ve ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

After two years as Max, HBO Max is once again becoming... HBO Max. It joins a long line of brand reversals that demonstrate ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

There are rebrands, and then there are rebrands for the sake of rebranding that don't work particularly well. As Variety ...