Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say ...

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