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HBO, Max

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Droid Life · 1d

HBO Max, the Streaming Service That Became Max, Will Go Back to HBO Max

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world tries to trick each other. There is nothing unique about this day and the press release is official.

Deadline on MSN · 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

1don MSN

HBO makes major U-turn on Max after just two years

Warner Bros. Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.

Deadline on MSN13d

HBO Exec Says ‘Harry Potter’ Series Won’t Be “Infused” With J.K. Rowling’s Anti-Trans Rhetoric

We already have a show on HBO from her called C.B. Strike that we do with ... Bloys confirmed at the time that Rowling ...

Boing Boing on MSN1d

HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

2d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

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