WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Discovery thinks HBO has some pretty good brand equity ... strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. In this Jan. 15, 2020, file photo, EVP of Content ...

Discovery's (WBD) streaming service Max will be called HBO Max starting this summer ... approach—leaning heavily on consumer data and insights—to best position itself for success,” the ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed ...

Forbes contributors publish independent expert analyses and insights. I write about TV shows, movies, video games, entertainment & culture.

Now, HBO executive Casey Bloys told advertisers, he has a desk drawer full of old stationery that he can use again.

Fast forward to today and the executive team at Warner has apparently realized their mistake and is reverting back to HBO Max ... heavily on consumer data and insights – to best position ...

“MAX” will be renamed “HBO Max,” the company’s executives said during its Upfront ... leaning heavily on consumer data and insights – to best position itself for success.” ...