WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

truTV Kevin Reilly and Head of Original Content , HBO MAX Sarah Aubrey appear at the HBO Max Executive Sessions panel during the HBO TCA 2020 Winter Press Tour at the Langham Huntington in Pasadena, ...

Discovery thinks HBO has some pretty good brand equity ... strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Discovery's (WBD) streaming service Max will be called HBO Max starting this summer ... approach—leaning heavily on consumer data and insights—to best position itself for success,” the ...

Discovery merged HBO Max and Discovery+ into a single streaming ... and approach — leaning heavily on consumer data and insights — to best position itself for success.” ...

The new Harry Potter series on HBO Max has rekindled renewed controversy over the impact of J.K. Rowling's own opinions on the new series. As a response, HBO executives have publicly responded to ...

Now, HBO executive Casey Bloys told advertisers, he has a desk drawer full of old stationery that he can use again.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed ...

Fast forward to today and the executive team at Warner has apparently realized their mistake and is reverting back to HBO Max ... heavily on consumer data and insights – to best position ...