Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

All hail the Holloway-issance! Josh Holloway returns alongside Rachel Hilson in JJ Abrams and LaToya Morgan’s Duster.

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

The celebrity chef and longtime Sonoma County resident will unveil his latest Food Network program early next year.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

By now, viewers are overly familiar with the two main streaming release models: there’s the traditional one-episode-a-week strategy, and then there’s the go-big binge model. While the binge model has ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.