The two companies may gain shelf space if competitors that are more reliant on China struggle to acclimate, J.P. Morgan said in a research note Tuesday.

A prolonged trade war means that for many American families, an extensive Barbie or Polly Pocket collection could soon be a luxury.

The toy manufacturer is accelerating a pullback from China, which already accounts for less than 20% of its U.S. imports, a distinct advantage over rivals.