Streaming is rapidly becoming a top performance channel for brands like NOBULL that are looking to drive outcomes up and down the funnel.

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall ...

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its ...

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts ...

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s ...