Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers ...

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...

Samsung is developing a pilot program with select advertising partners to run “personal ads” on the doors of their smart ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...