As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...